Digital Marketing / Campaign
Urban Escape
Urban Decay products, collab the Calm app, offer a way to find peace and confidence amid the hustle of city life. The name ‘Urban Decay’ represents the grit and allure of city life, capturing the beauty and challenges of modern urban existence. Through this collaboration with Calm, we aim to inspire moments of serenity and self-assurance.
Calm is a mental wellness platform that offers meditation, sleep and relaxation resources for users. Calm’s curated content promotes mental fitness for users through a variety of audio and visual offerings via its app.
Urban Decay is a cosmetics company under Loreal Group. “Makeup is about self-expression, it’s not about covering your flaws but showing the world who you are”.
Urban Decay is a cosmetics company under Loreal Group. “Makeup is about self-expression, it’s not about covering your flaws but showing the world who you are”.
Social Media Campaign:
We encourage users to share their peaceful moments using Urban Decay products, especially with light blue makeup looks that symbolize tranquility and calm.
