Brand Identity
MIAOU
Paris Olympics 2024 Mascots
MIAOU, our hero will be the icon, mascots of The Paris Olympics 2024.
Miaou is a sound of how French Cats communicate.
Five members: Versa, Eiffel, Marne, Dede, and Prince.
They are named after five main stadiums that will hold sport events.
Hero Cats?
Cats are known for their agility, grace, and elegance, qualities that can be associated with athletes and the spirit of the Olympics.
Cats hold a special place in French culture, from the famous Le Chat Noir poster to literary references like Colette and Puss in Boots.
Paris is often depicted as a city of artists, cafes, and a leisurely lifestyle, where cats are a common sight on the streets, a friendly and memorable mascot.
1. Song / Performance
These cosmic cats will perform in the opening ceremony stage.
One of the goals of these “COSMIC CATS” is to evoke
the issue of increasing number of abandoned cats in France.
![]()
Album: Song will be released after the performance.
Album: Song will be released after the performance.
2. AR Mask Experience that boosts entertainment.
2. AR Mask Experience that boosts entertainment.
3. Community Channel for people who can share their experiences.
4.Shop
People can contribute reducing the increasing number of abandoned pets by
buying items in the Shop/Fund page on our app.
Will be directly donated to The Society for the Protection of Animals (SPA).
5. App: Introduction of MIAOU - Olympic Venues
6. GUIDE BOOK
Stadium: Stadiums can be simply called as MIAOU’s members’ names,
as they are the abbreviated versions of the stadiums.
Background: All members have different stories/backgrounds
![]()
![]()
![]()
![]()
![]()
6. GUIDE BOOK
Stadium: Stadiums can be simply called as MIAOU’s members’ names,
as they are the abbreviated versions of the stadiums.
Background: All members have different stories/backgrounds
Stadium: Stadiums can be simply called as MIAOU’s members’ names,
as they are the abbreviated versions of the stadiums.
Background: All members have different stories/backgrounds
